|
|
|
|
July 31st, 2010
Our teenagers will never know how much heart-ache we as parents go through until they are parents themselves one day. With every incident that makes them shed a tear our heart breaks. Here is an e-mail from a parent experiencing just what I am talking about.

I recently went online to do some research to see if I could get some insight on what to do, due soley to the fact that my daughter, 13, has been going through some tough times with self-esteem issues, especially with her looks. Of course I am her Mom, but I, as well as everyone else around her, can see she is very intelligent, athletic, and just a beautiful girl inside and out. She also has some very nice friends, with whom she sees on a regular basis. The problem is she just does not see for herself all of her wonderful qualities. It is a tough age, and I remember very well going through this myself at a young age and I am concerned. I think it is harder now, as a Mom, to watch.
One night recently, I went into my daughter’s bedroom to tell her goodnight and I found her crying. I asked her if we could talk. The reason had to do with a party that a girl she does not know very well is having but my daughter did not get invited, even though some of her other friends did. She immediately attributed this to how she looks. I asked her to try to look at things from a different viewpoint and find the best way to remain positive for herself. (maybe the girl’s mom limited her number of guests etc..)
This is a very difficult thing and it is all-consuming sometimes. I try not to smother her with my advice but just be there for her always (and it is even hard for me to find the right way to handle this sometimes.
Does this feel and sound familiar parents? It sure hit home with me. It’s tricky to do and say the right things and leave your teen feeling good about themselves. I talk to parents all the time expressing their concern and empathy for their teens. Here’s the thing, even with a connected relationship with your daughter your not always going to do and say the right thing and have it received with open arms. All I can say is keep trying, open your heart real wide and then jump into their reality and feel their pain. Then and only then can you truly support your daughter. Just keep being there for her with your open heart, without any judgments, just with your love for her and I promise she has a better chance of figuring things out.
When we witness our own words and feelings in front of someone who loves us unconditionally, with someone standing in a place of love, we figure things out. So parents, Word Up…if you’re not already doing this explore how it feels when you try it on. Settle into your heart, step into her reality and listen from that place, see what it does for her and also see how it feels to you. I really got from this mother’s e-mail that she was so standing in her daughter’s reality and in her heart space. Try this in all of your relationships, it feels so good.
Let me know how it feels.
Posted in Uncategorized | 1 Comment »
July 26th, 2010
I was talking to a woman the other night that just turned 5o-years-old and she was telling how hard it was for her to get older. That she use to get all this attention from men and now “Nothing”. She started beating herself up about how her looks were changing and she didn’t like it. She mentioned the cellulite on the back of her legs, the wrinkles on her face, and her lacking of breast size. I asked her how many times a day she makes a comment inside her head or out loud about the issues she sees as defects on her body? Before she answered she said something else to beat herself up about her body and then said about a million.
The odd thing about this is that she is the norm, most girls and women make an obscene amount of negative comments about their bodies everyday, it’s sad but true. I told her that I too have self-esteem issues and I work on overcoming this everyday, every minute and every second of each day of my life. The difference between her and myself is that I am conscious about how damaging the beatings are day in and day out. Instead of staying in that place of constant negative comments, I immediately go to the healing part and create a positive space for the healing of those wounds.
I asked her to pretend she had a 5-year-old daughter, and now picture yourself following her around all day long making negative comments about her body. “Are you gaining weight, you look so fat, your nose is crooked, we need to fix that, try not to smile so wide your teeth are a little crooked, your hair looks like crap today, maybe you shouldn’t go out”. Day in and day out you are beating her up about her imperfections, every time she is feeling joyful you make a comment. This is what we do to our self all day long, some of us even dream about ourselves negatively.

I explained to her what I do to overcome the negative beating , and it looks like this. First I have pictures of myself around when I was 3, 5 7, and 13-years-old.

Every time I have a negative thought I look at the picture of that precious little girl, so full of love and life and tell her how amazing she is and how grateful I am for having this body that is getting me around. Letting me exercise, taking a walk with my dogs and even just tying my shoes. I stand in gratitude for what it is doing for me and how lucky I am.
I also have stopped buying into the media, thinking that those bodies are real and that it is so important to have a perfect body. I remind myself constantly why I am here, the bigger picture of my life, to be a part of the world in a much larger way. That I am here learning through my life and what my body looks like plays no part in that. I am my essence, my insides, not my body.
So parents, share this with your teens and children, and if you are berating yourself about your body hang ups, stop it and practice this method to allow yourself to have compassion for your little girl. Even though you are older the beatings still feel as hurtful. Here are a few tips on how to help yourself and your teen have a good sense of self.
Exchange your negative thoughts for empowering one about your body. “I am strong in my body”.
Acknowledge yourself for your strengths and achievements.
Try looking at life differently, why are we here?
Don’t buy into the media, it isn’t real.
Keep pictures of your little girl around to learn how to have compassion for her (yourself).
Focus on the things you love about yourself.
Catch yourself judging others and know that you are really standing in judgment of yourself when you do that.
Hang around people that treat you well and encourage you to be your best.
Take care of yourself physically and emotionally.
Don’t beat yourself up over the mistakes you make, learn from them and move on.
Love yourself for being you, the one and only you.
I hope this helps, parents and helps you help your teens. If we start now learning how to strengthen that self-esteem muscle, it will be strong when we turn 50-years-old and we can spend our time making a difference in the world instead of concentrating on what is wrong with us. Let me know what you think and how you rate your self-esteem.
Thanks for participating and keep loving yourself,
Posted in Uncategorized | No Comments »
July 19th, 2010
First I have to show you pictures of my new kitty, and tell you that I have been looking for another kitty for 8 years. Yes, 8 years! My last cat Phil was taken, we think by an owl, here in Sedona, and I haven’t been able to find a kitten that fills his shoes…until now. His name is Milo Mouse.

Doesn’t he look like a Mouse? Seriously I have been looking at the Human Society for a kitty for 8 years, and just when the moments is right, Milo shows up. I have 2 dogs Jack and Maggie, that are getting up there in age.

This is Jack, very photogenic, Maggie on the other hand will not let us take pictures of her, she is a beautiful Gorden Setter mix. Anyway, Jack was at the Doctors the other day and gave us a scare, he’s alright but needless to say while I was in this scare, I went to the Human Society and guess who was there, yes Milo Mouse. I knew immediately he was coming home with me.
This little kitty has brought so much more life into our home, which is hard to do because we are a home of love and light to begin with, so I was shocked at how things shifted. First of all, he is a blast, and so much fun to have around, ask Jack. Jack is a 12-year-old Lab, and he has a new lease on life. Jack is acting like a puppy again, and Maggie too, she won’t tell us how much she loves Milo, we can just tell.

I share my story with you because I feel that animals are an important part of kids life, they learn so much from having them around. They learn caring, patience, kindness, loyalty, tolerance and most important love. I have always had animals in my life and have learned so much about myself through them. We learn from everyone and everything around us, don’t negate anything.
Scientists have discovered, animals have healing powers. When you stroke a cat or pet a dog, you experience a surge of healing hormones and chemicals that produce feelings of peace and serenity.
Let me know how your animals effect your life, and if you’re thinking about getting more.
Tags: animals, caring, humane society, kids, life, love, parenting, patience, Relationships, teens, tolerance Posted in Uncategorized | 1 Comment »
July 3rd, 2010




How often do you look in your kids eyes and tell them you love them? Looking back on my childhood, I don’t remember ever being told I was loved. I was in a conversation with a friend and I we were talking about telling our kids that we love them and I told her that I didn’t remember ever being told. We both admitted that it was so sad that first my parents obviously couldn’t express their love for me and second that I never heard it from them.
It’s so important to not just tell our kids we love them but for them to feel how much we love them. Oddly enough you would think that because I was never told, that I would do the same thing with my children. It was the opposite, I told them all the time, not just with my words, but with my heart. I still do, and my girls are 33 and 34-years-old. I also express my love to my grandson, and he tells me he loves me too.
I want the people in my life to feel my love for them, and not just my immediate family. I want my friends to know how much I love them as well. This leads me to then look at my life and if I am living from my heart or living in a place of fear. If I am not expressing my love for the people in my life, the question I ask myself is why? There can be many reasons, one of the biggest being…I’m afraid they won’t receive my love and they won’t love me back.
So, lets look at that fear; what if they don’t receive, does that change my love for them? No! What if they don’t love me back, does that change my love for them? No! Can I continue to give love unconditionally is really the question here. Can I love you if you don’t show love back? Of course I can, and I will as long as I don’t allow my fears to get in the way. This is how I want to live my life, through my heart. This means that I stand in an open heart even when the people in my life aren’t acting like they love me, and I say acting because I know they love me, they are just having a hard time walking through their fears to show me.
If I don’t allow my fears to get in the way of my loving openly, then it will make it easier for the people in my life to do the same. If we are vulnerable and loving, it’s hard for others in our life to not be the same way. So, go out and practice loving with your heart open and be okay with being a bit vulnerable. You will be amazed at the shifts in your relationships through this loving. When I am loving like this, I feel full and happy and believe it or not my energy level is so much higher also. Try it and see how you feel and let me know what it’s like to live in your heart.
Tags: communicate, connecting, daughter, love, love yourself, mother, parenting, parents, Relationships, Self Esteem, teenagers, teens, unconditional love Posted in parenting | 1 Comment »
June 11th, 2010
I loved this article from my Doctor, Dr. Alan Christianson in Scottsdale. I will be sharing health articles from time to time because it is totally connected to feeling good about yourself, therefore having good self-esteem. Enjoy it and tell me what you think about it.

Aerobic means ‘with oxygen’. Animals are chemically distinct from plants in that we burn our fuel with oxygen and liberate a lot more energy than chemical pathways that don’t use oxygen. This gives us power to think and move. Your brain uses 20% of your energy. I’m sure you can think of someone who might be using closer to 5%, but really, most brains use 20%.
What does it mean when you are tired and sluggish during the day? Chemically it means you are not able to generate ATP (your cell’s energy) within your cells at the rate at which you’re burning it. Your body wants to rest and slow down. How do you get better at producing ATP? You incrementally challenge your system and let your body adapt. Your body is amazing at adaption. Whatever we ask of it, it will accommodate. The most efficient way to challenge your energy production pathways is through aerobic exercise. Run, walk fast, bike, swim, work out on an aerobic machine, anything - just move a little faster for a little longer than you normally do. If this is tiring, rest up a day and try it again. It’ll get easier, I promise. You’ll go farther and faster plus be able to shorten the rest periods between aerobic exercises. And, non-exercise tasks will also get easier. Your brain will be sharper, you’ll move easier and be less tired during the day.
Think you’re tired because you’re old? It’s not true. The only type of AGEing that really slows you down is if you Aren’t Getting Exercise.
Just a few weeks ago an article in the British Journal of Sports Medicine showed that regular exercise could delay the effects of aging by 12 years! Senior athletes maintain 90% of their capacity into their 80’s and beyond. In their sports they are universally superior to sedentary 30-year-old office workers.
Before going out for that jog, here are a few myths I hope to put to rest:
Myth: I’m too tired; exercising will use up all my energy.
Fact: Give yourself a chance and advance slowly. You’ll be more energetic for having done some aerobic work. And, within a short time, you’ll actually come to enjoy it! Commit to getting dressed and out the door to do at least 5 minutes each day. That’s not too tough. If you’re still not into it after those 5 minutes, throw in the towel. But 9 times out of 10 you’ll get into the flow and have fun.
Myth: Lower intensity workouts burn more fat.
Fact: No, they don’t. It’s true you burn a slightly higher percentage of calories from fat at low intensity, say 6% vs. 5% at high intensity, but you burn so fewer calories it’s not helpful. For example, say at low intensity you burn 200 calories which 6% are from fat, this equals 12 fat calories burned. For the same amount of time at a high intensity you’re burning 500 calories! So, even though you may only burn 5% from fat, that’s 25 fat calories!
Myth: If I go to the gym and train hard every day I’ll lose weight.
Fact: Maybe, but weight loss does take counting calories… calories from HEALTHY foods that is! You know that 500 calories you burned in the high intensity workout above? Without discipline you can blow that at the Starbucks on the way home.
Myth: 20 minutes 2-3 times per week is enough exercise.
Fact: Well, it’s enough to start or help you get into the swing of exercising, but you’ll get more benefits and gain more energy if you move towards exercising most days of the week at 45-60 minutes each time for an average of 6 hours per week.
Myth: I don’t have that kind of time. Why bother?
Fact: The average American adult watches TV 29-34 hours per week! If you can’t reduce that time by a few hours, set up a treadmill or exercise bike in front of the TV and have at it.
Myth: I don’t need aerobics as much since I lift weights.
Fact: Strength training is great, but its maximum benefits for longevity, weight loss and health occur with one session per body part per week. Some papers have suggested even just 1 set may provide this. Aerobics are a wiser expenditure of most of your exercise time.
Myth: I need a sports drink for exercise.
Fact: If you’re going at it hard for over 90 minutes, OK, otherwise drink water and save the calories for something better.
So get out and generate some ATP, you’ll feel great!
Dr. Alan Christianson, NMD, is founder and President of Integrative Health Clinic in Scottsdale, AZ. Integrative Health offers a fresh approach to living well by using a novel formula for science-based natural medicine. The team of physicians discovers the cause of each patient’s troubling symptoms and protects their long-term health and quality of life.
Dr. Christianson’s primary focus is diagnosing hidden cases of thyroid disease and assisting those already diagnosed to resolve hypothyroid symptoms including weight gain, fatigue and hair loss.
Currently, he is co-authoring ‘The Complete Idiot’s Guide to Thyroid’, for Penguin publishers, due for publication in mid-2011.
He can be reached at 480.657.0003 or www.IntegrativeHealthCare.com
_______________
Tags: A Posted in Body Image, Health, Self Development, Self Esteem, Teen issues, parenting | 5 Comments »
June 4th, 2010
Hi everyone, this was a blog from last year that I think is important for teens looking for summer jobs. Pass this along to your teen, parents.
Hey Teens, summer is just around the corner and for those of you that are going to enter the wonderful world of working for a living (or maybe just working for next years school clothes and having fun). Here are some job ideas. I did a blog last year regarding summer jobs for teens. I am big advocate of entrepreneurialship, working for yourself. There are so many ways to create jobs for yourself, and make more money, I’m not quite sure why you would work for someone else.
It is also going to be tougher this year to get a job, because of the current economic situation we are in. Those jobs that teens usually go for during the summer might well be taken by someone else that has lost his job. So that’s what makes creating your own job even more appealing.
When I look at the typical job for teens today like fast food restaurant, I think there must be a better way.
Besides working with Teen’s and being an author, I have owned a few businesses. I love being my own boss, because I get to do things my way, it’s a great learning experience and best of all my hard work pay off, goes to me. Of course you may have some small start up costs, and costs of doing business, but then the rest is yours.
So here are some great business ideas for teens:
• Web Consultant- most teens I know have a way with computers and most adults I know struggle with it. Help them set up and manage Social Networking Sites (My Space, etc.
• Nanny- if you like kids and your good with them, kids are out of school during the summer, but parents still have to work.
• Dog Walker or Pet sitting- I’m always looking for someone to help me with my animals. I pay $35.00 to $50.00 a night.
• Dog Washer- if someone had a service on a Saturday or anytime where I could just drop in and have my dos washed I would love it. All you need is water towels, dog shampoo and a location. I think if you charged $12.00 for a small dog, $16.00 for a medium, and $20.00 for a large dog, people would do it all day long.

• Car Detailing- with a few supplies and a knowledge of what is clean and what is not, you could wash, wax, clean vents, and vacuuming right at their homes
• Errand running- there are a lot of elderly people and people that are very business that need help, just running errands or helping around the house with odd jobs.
• Cleaning Service- if you have a sense of what is clean and what is not, this is a great business. 
Most of the time the people buy the cleaning products and you just go clean.
• Tutoring- tutor a younger teen or child while going through summer school or with subjects they are having difficulty with. Parents love this one.
• Small business assistant- I used to always get teens to help me with different jobs for my business. They would come for 2 hours a day and I would have things like shredding, bookwork, cleaning, organizing inventory, so many things.
So, get a plan together, and start preparing now because summer is almost here. Get the supplies you need, how many hours it will take, how much you are going to charge, who are you going to call, make a flyer, post it, tell all of your parents friends, and ask if they know anyone that needs your help. I think working is a lot more fun, when you are your own boss, so go have some fun and make some money and let me know how it goes.
Tags: confidence, Great summer jobs for teens, parenting, Self Esteem, summer jobs, teens Posted in Creativity, General, Goals, Self Development, Self Esteem, Teen issues, confidence, parenting | 2 Comments »
May 4th, 2010
When I first starting mentoring Teens, I found it to be so rewarding because of the authentic energy teens bring to the table. What I soon found out was that without mentoring the parents, the teens and I were in No Mans Land!

I am amazed at the speed in which things shift when I am working with both the teens and the parents. Especially when I am working with parents that are open to new ways of parenting. In today’s world we have to look at parenting in a different way. Parenting in the 50’s is way different than parenting today.
When I am working with parents that are defending their position, instead of looking for new ways to connect to their teen, we spend our time on their position of defense, if you know what I mean. It takes an brave and honest parent to admit they don’t know everything, and to be open to helping their teens acquire the tools they need to be independent and happy adults.
If we are looking for new ways to communicate and relate to our kids it doesn’t mean we don’t know how to parent. It means we are always looking for ways to be a better parent. I constantly hear “my daughter has great self-esteem” or “my teen and I get along great” from parents. My first thought is that’s wonderful, and my second thought is, so lets keep that ball rolling. I also hear from parents that everything was going just great and Wham, things changed, like over night.
This may seem like it happened over night, but it didn’t, it was progressive. In the beginning I said the reason I love mentoring teens is because of their authentic energy, they are real. I’m not sure if parents just don’t realize what’s going on in the household or they are pretending it doesn’t exist. Either way, it dilutes the ability to shift behaviors. If we wait as parents until something goes wrong, it’s harder to find balance in the situation. So, start early helping your teen learn how to love themselves so that they can make better decisions and so you can guide them through this with greater ease.
Take advantage of anything that will help you, help your teen. You will be happy that you did. Kick that pride away and get down to business.
Tags: communicate, connecting, family, love yourself, parenting, parents, Relationships, teen social skills, teens Posted in Relationships, Self Development, Self Esteem, Teen issues, Uncategorized, parenting | No Comments »
April 23rd, 2010

Through out our lifetime we keep evolving with everything in our life actually. Our health, financial issues, we run our companies differently, and we better be parenting differently. If I look at how my parents raised me and how I raised my kids and how my kids are raising their kids, it’s quite a difference.
I pretty much raised myself, with little to no guidance. When I had my two daughters I was more involved but was also giving them enough room to explore, maybe too much. My daughter today is raising my grandson totally different. She has more boundaries than I had although she is communicating more with her son and giving him choices, to allow him to learn to make decisions on his own. As parents they participate far more than parents in the past. It was always a rarity if parents were really involved in there kids life, when I was being raised.
What I realize is that in today’s times it’s going to take a new approach to keep your kids connected to you. It’s like we have to be involved but not too involved, no hovering! We have to guide them without them knowing we are guiding them, leading them into making their own decisions, and making sure they are good ones. We have a big job, I know if you are reading this, you are up for the task.
So what does parenting look like in today’s world with things so different? First we should talk about what is different.
The drugs the kids use today are different, there has always been drugs, just not the type of drugs that do the damage that say Crack does. How about Sex? Sex has never been more casual as it is today, oral sex isn’t even considered sex. Technology is way different today than it was in the past. There is so much stimulation between HD TV with 500 different channels, Cell phones with texting and pictures. Computers, the internet, it goes on and on. The media has a bigger influence than ever, it is telling our kids what to eat, what to wear, how much to weigh, what cars to drive, that sex is cool, it’s basically telling our kids who to be.
This is a good time to look at how you parent, don’t wait until they are 17 years old, although if you are looking now, keep looking. So, what does it look like to parent in today’s world?
It looks like WAKING UP AND PAYING ATTENTION! I hope I didn’t offend any one, but this is the first thing you need to do, and then after rubbing the sleep out of your eyes and looking at what is really going on, then and only then can you start parenting effectively. This isn’t going to be easy, but it’s going to be easier with your eyes open because now you know what you’re dealing with. How do you open your eyes? Start by just looking at the behavior of your teen, and then start asking them questions to find out what they believe. Being asleep is believing that because you said so “it is”. Awaken to the fact that your teen is their own person with their own believes and views.
In my girls circles I hear constantly “my parents think I’m this and I’m not”. Your teens aren’t being honest with you because you aren’t giving them a choice to be honest. So start asking them questions about things in the world and when they answer and it’s not your answer, don’t condemn them. Instead maybe say “that’s an interesting point of view”. This is how you are going to get to know your kids, by asking them questions and letting them answer with their own minds, not yours. I’m reading a book write now called 14 Minutes by Jodi Picoult and it’s unbelievable how the parents don’t have a clue who their teens are, and what I realized is that this is the reality.
If you want to get to know your kids…Really, start listening to them. Stop trying to control them and stop trying to get them to be like you and believe your beliefs. Turn the tables around, how would it feel if you had a friend that never allowed you to have your own opinion about anything and was always pushing her beliefs onto you. I would feel totally discounted as a person and like I wasn’t important. Do you want your teens to feel this way? No, of course you don’t.
Every opportunity you get ask them about everything- smoking, drugs, sex, styles, suicide, integrity, schooling, friendships, I could go on and on. When you ask them, really listen to what they are saying, this will give you the insight into who they are. Don’t judge what they are saying, just listen, you may be very surprised at what they start telling you about themselves without your judgments getting in their way.
When we listen to what they are saying we get the opportunity to really get to know them in a deeper more connected way. For some of you this is going to take practice and your teens aren’t going to start sharing who they are right away because they are shut down and afraid you are going to judge them for who they are, because it is different than you. Stay with it, keep asking questions, and keep listening and leaving out your opinions and judgments and I guarantee they will start sharing more. Just try it for a month and see if things change within your relationship with your teen.
It is going to take a new way of parenting to get the results that we want with our teen, which I hope is to have a more connected, honest relationship with them.
Try it and let me know how it goes, it’s all about loving them unconditionally and letting them be and grow into the person they want to be, not how you see them or want them to be.
Tags: communicate, connecting, drugs, family, friends, integrity, judgments, media, parenting, Relationships, Self Esteem, teenagers, unconditional love Posted in Internet, Relationships, Self Development, Teen issues, Uncategorized, media, parenting | 1 Comment »
March 22nd, 2010

In my attempt to go away and not do a bit of work, I was amazed at how many situations came into my day to get me to not relax and work or simply hold myself to a scheduled day. It started as we were leaving going through Phoenix. We stopped by and dropped off books to an organization that helps kids deal with their parents being deported for war. How could I turn that down, right?
Then once I got there, I was working on getting together with another gal that someone told me would be a great contact. I had posted my trip on my Facebook account so a friend of mine 15 minutes away wanted to get together, and another friend in from Mexico was 10 minutes away.
It was tough but I had to first tell my friends that even though it seems unreasonable, I just couldn’t make plans to see them this trip and even though the business contact might have been a good idea, my shutting down was a better idea. What I realized is that we have a lot going on in life and if we don’t make time to just simply shut down and do nothing, guess what, we never will.
So, I battled with myself a bit to be on vacation really. One of the things we saw that made me so happy was the seals, here are some pictures.

I love Seals, even the big ones, that appear to be mean…

It was cloudy and a bit rainy and I didn’t care. We relaxed, walked on the beach, saw the seals, pigged out on sea food, and laid around and read. It was a great lesson in paying attention to my life, because if I hadn’t been paying mind to the fact that I really need to relax and shut down, I would have been on auto-pilot and booked away and not had time to really relax.
It was a great trip and a great learning for me and I can’t wait for my next vacation to relax.
Do you have any stories about how you relax or not? Let me know…
Tags: ocean, relaxing, seals, vacation Posted in General, Holidays, Self Development | No Comments »
March 15th, 2010
I found this News Release about cigarette marketing campaign targeting teen girls from UC San Diego Medical Center, and thought it needed to be sent through to my audience. After reading this I realized that it is really important to talk to your kids about smoking, not just one conversation, but many. If you aren’t opening up the communication to discuss issues like this, your teens will be left to their own means to make decisions. The media is very powerful, don’t under estimate it. Our teen listen to the TV, magazines, radio, and internet and it is influencing them to a large degree.
Self-Esteem is critical to teens doing what is good for them, not what others think they should be doing, including the media.
I am actually in the process of another blog about fashion and what a hold it has on our teens. It’s important to talk to our teens about issues and empower them to be able to make good decisions for themselves. Let me know what you think…I’m pretty sure you don’t want your teenagers smoking.

Date: March 15, 2010 News Release from UC San Diego Medical Center
Recent Cigarette Marketing Campaign Targeted Teen Girls, Study Reveals
The 1998 Master Settlement Agreement (MSA) prohibits tobacco industry advertising practices that encourage underage teenagers to smoke, yet new research out of the Moores Cancer Center at the University of California, San Diego has found that a 2007 marketing campaign for Camel brand cigarettes was effective in encouraging young girls to start smoking.
The study, led by John P. Pierce, PhD, professor of Family and Preventive Medicine and director of the Cancer Center’s Cancer Prevention and Control Program, will be published March 15 in an early online edition of the scientific journal Pediatrics.
The research, part of a national study on parenting practices, involved 1,036 males and females who were 10 to 13 years old when enrolled onto the study. Between 2003 and 2008, scientists conducted five telephone interviews, which included questions about smoking. The fifth interview was conducted after the start of RJ Reynolds’ “Camel No. 9″ advertising campaign in 2007.
Consistent with earlier research, the new study showed that youth who had never smoked but who reported having a “favorite” cigarette ad at the beginning were 50 percent more likely to initiate smoking. The number of boys with a favorite ad was stable across all five surveys. For girls, however, it was stable across the first four surveys, but by the fifth survey, which took place after the start of the Camel No. 9 campaign, the proportion of girls who reported a favorite ad jumped by 10 percentage points, to 44 percent. The Camel brand accounted almost entirely for this increase.
“In 1998, the Tobacco Industry signed an agreement with State Attorneys General which included a commitment not to target adolescents with advertising. Congressional leaders and others have complained to RJ Reynolds that the Camel #9 campaign violated that agreement,” said Pierce. “This national study demonstrated that the Camel No. 9 campaign had a huge impact on young adolescent girls across the country, effectively encouraging them to smoke.”
The Camel No. 9 marketing campaign included ads resembling fashion spreads that were placed in five of the top 10 U.S. teen readership magazines, such as Glamour and Vogue. The campaign also featured promotional giveaways such as berry lip balm, cell phone jewelry, purses and wristbands.
Co-authors on the paper are Karen Messer, PhD, Lisa E. James, Martha M. White, MS and Sheila Kealey, MPH, all of the Moores UCSD Cancer Center; and Donna M. Vallone, PhD, MPH, and Cheryl G. Healton, DrPH, both of the American Legacy Foundation, Washington, D.C. This study was funded by the National Cancer Institute, the American Legacy Foundation, and the Tobacco Related Disease Research Program of the University of California.
Tags: cigarettes, communication, confidence, discussions, family, fashion, lessons, love yourself, parenting, red carpet, Self Esteem, smoking, Teenage girl workshops, teens, wisdom Posted in General, Health, Self Esteem, Teen issues, confidence, media, parenting | 2 Comments »
|
|