I found this News Release about cigarette marketing campaign targeting teen girls from UC San Diego Medical Center, and thought it needed to be sent through to my audience.  After reading this I realized that it is really important to talk to your kids about smoking, not just one conversation, but many.  If you aren’t opening up the communication to discuss issues like this, your teens will be left to their own means to make decisions.  The media is very powerful, don’t under estimate it. Our teen listen to the TV, magazines, radio, and internet and it is influencing them to a large degree.

Self-Esteem is critical to teens doing what is good for them, not what others think they should be doing, including the media.

I am actually in the process of another blog about fashion and what a hold it has on our teens. It’s important to talk to our teens about issues and empower them to be able to make good decisions for themselves.  Let me know what you think…I’m pretty sure you don’t want your teenagers smoking.

Date: March 15, 2010 News Release from UC San Diego Medical Center

Recent Cigarette Marketing Campaign Targeted Teen Girls, Study Reveals

The 1998 Master Settlement Agreement (MSA) prohibits tobacco industry advertising practices that encourage underage teenagers to smoke, yet new research out of the Moores Cancer Center at the University of California, San Diego has found that a 2007 marketing campaign for Camel brand cigarettes was effective in encouraging young girls to start smoking.

The study, led by John P. Pierce, PhD, professor of Family and Preventive Medicine and director of the Cancer Center’s Cancer Prevention and Control Program, will be published March 15 in an early online edition of the scientific journal Pediatrics.

The research, part of a national study on parenting practices, involved 1,036 males and females who were 10 to 13 years old when enrolled onto the study. Between 2003 and 2008, scientists conducted five telephone interviews, which included questions about smoking. The fifth interview was conducted after the start of RJ Reynolds’ “Camel No. 9″ advertising campaign in 2007.

Consistent with earlier research, the new study showed that youth who had never smoked but who reported having a “favorite” cigarette ad at the beginning were 50 percent more likely to initiate smoking. The number of boys with a favorite ad was stable across all five surveys. For girls, however, it was stable across the first four surveys, but by the fifth survey, which took place after the start of the Camel No. 9 campaign, the proportion of girls who reported a favorite ad jumped by 10 percentage points, to 44 percent. The Camel brand accounted almost entirely for this increase.

“In 1998, the Tobacco Industry signed an agreement with State Attorneys General which included a commitment not to target adolescents with advertising.  Congressional leaders and others have complained to RJ Reynolds that the Camel #9 campaign violated that agreement,” said Pierce. “This national study demonstrated that the Camel No. 9 campaign had a huge impact on young adolescent girls across the country, effectively encouraging them to smoke.”

The Camel No. 9 marketing campaign included ads resembling fashion spreads that were placed in five of the top 10 U.S. teen readership magazines, such as Glamour and Vogue. The campaign also featured promotional giveaways such as berry lip balm, cell phone jewelry, purses and wristbands.

Co-authors on the paper are Karen Messer, PhD, Lisa E. James, Martha M. White, MS and Sheila Kealey, MPH, all of the Moores UCSD Cancer Center; and Donna M. Vallone, PhD, MPH, and Cheryl G. Healton, DrPH, both of the American Legacy Foundation, Washington, D.C. This study was funded by the National Cancer Institute, the American Legacy Foundation, and the Tobacco Related Disease Research Program of the University of California.

I received an E-mail from a 17-year-old teen the other day and it was such a classic case of how important it is for girls to have self-esteem, that I really wanted to share it with you. Girls are bombarded with images of how bodies are supposed to look everywhere they turn, including from the guys they talk to.

This seems like such a small incident, but it’s very big and real for girls. Hopefully this will help you with situations coming up with your daughters and more importantly your sons. We can work on helping our girls have self-esteem, but the other side to this is teaching our sons to have respect for girls and what this looks like.

Here is the letter first from Mark, then my response, and his apology and her response. I was very impressed with him taking a look at his behavior and then doing the right thing. See what you think.

My name is Mark and I’m 17 years old.  I discovered your website and thought you might have some good insight on an experience I had involving a girl’s image of her body. She was a girl I had just met at a dance a few weeks ago.  We talked for a good half hour and seemed to be hitting it off. Then, things suddenly went downhill.  I commented that she had a “really nice, hourglass figure”. I thought she would take it as a compliment but instead she became deeply offended.  I went into damage control mode and tried to clarify my comments but I think I only made things worse when I used the term “healthy”. With a look of complete disgust, WHAP!, she slapped my face and departed.

She had a classic hourglass figure - large bust, narrow waist, shapely hips/legs. I guess she had interpreted “hourglass” as meaning big/overweight/full figured. Why can’t girls embrace their curves?

–Mark

Hi Mark,

I can see where your confusion comes in with girls and thier bodies.  Unfortunately girls are comparing themselves to girls in the media, the girls on TV, magazines, and models etc.  I’m not saying this is a good thing, it’s just the way it is.What girls want to know is that you like them the way they are. Next time when you are complimenting girl, stay away from descriptions of the body. You can say “You look great” “I like the way you look”. Just the mere description of the body brings attention to how the body is supposed to look. Even if you are commenting on a part of the body you like, it makes girls feel uncomfortable.  If you had been dating her awhile and she made a comment on being overweight, and you were to say “I like your hourglass figure”, it’s saying she isn’t thin and in her mind it’s just another word for overweight.  If you were to say “I like your body just the way it is and I don’t think you’re overweight”. It is more reassuring.

This is the very reason I work with girls on loving themselves from the inside out, because what really matters is who we are on the inside, not what our bodies look like.  We need good guys in our lives letting us know that we are perfect just the way we are.  Thank you for your comment, I think a lot of guys feel the same confusion as you did. Thanks again, Debra

(Mark’s letter to the girl)

Dear Cheryl,

This is Mark. We met a few weeks ago.  I genuinely meant to compliment you, but in so doing used a poor choice of words that deeply offended you. I am so sorry for any hurt I may have caused you. You are a really intelligent girl and I have great respect for you. You are also very beautiful.  While I meant to compliment you, it was inappropriate for me to comment on your physical appearance after meeting you for the first time.

I hope you choose to accept my apology, but if not, I sincerely wish you the best in life and I am still grateful for having met you.

Mark

(Her response back to him)

Mark. Gosh, I have such mixed emotions on this. You seemed like such a sweet guy at first and that’s why I was so disappointed when you started commenting on my body and taking the conversation into the gutter.  I had some weight issues when I was younger, so maybe I’m overly sensitive of any comments that hint at being over-weight.  Also, because I’m very curvy, I’ve too often had to deal with boys who look at me primarily in a sexual/physical way. Therefore your comments, as well intentioned as they may have been, were really insulting. It also didn’t help that you kept staring at my chest.  That is something I’m very self-conscious about.

P.S. Regarding the slap across the face….well, I’m an old fashioned girl and I felt it was the most appropriate response for a guy who was being disrespectful to me.  I will say that you conducted yourself as a gentleman by turning the other cheek and then coming back to make a sincere apology. Most boys would be more consumed with their own pride and resentful of the girl who slapped them.
Cheryl

Mark wrote me one last response expressing his thanks and that he felt like he had grown up a lot through the whole experience. He shared the story with his father and his father shared a story with him about when he got slapped by a girl and his learning from it. The entire situation was such a great learning for Mark.

It is our job as parents to talk to our daughters about self-esteem and how not to buy into the media, and as importantly to talk to our sons about what respecting girls actually looks like. Mark had no idea he was being disrespectful by talking about her body. He didn’t even realize he was staring at her chest.

I shared this exchange with you because I am always talking on the side of the girls and this gave me the opportunity to explore what it is like to be on the side of the guys. It actually makes me want to reach out more to them because I know ultimately it will help the young girls I am reaching now.

Let me know if you have had any situations that have helped your young teens learn about themselves in a whole new way.

Eleanor Roosevelt - “I have learned long ago to possess my soul in patience and accept the inevitable.”

Four weeks ago I stepped off of a chair in my house and landed on a piece of wood that was sticking up from my wood floor…OUCH!  I pulled out this 1 1/2 inch piece of wood out of my foot and began the inspection to make sure that I had pulled it all out.  It look good, nice and clean and free of any other particles, so I thought.

Two days later I’m still unable to walk, and so goes the story.  Three Doctor trips later their telling me there is not much they can do that there is a piece still in there and just soak it and let it work it’s way out itself.  Three weeks later, I am still unable to walk and my foot is feeling an unusual amount of pain.  Doctor’s still say “keep soaking it and hopefully it will work it’s way out”.  I soak, I squeeze, and put ointment on and tell myself that walking is over-rated.

Four weeks later I’m feeling like I’m a bit crazy and I tell my boyfriend that it is never going to come out, and have a mini breakdown.  He says in his positive, sweet voice “It just needs to do it in it’s own time”.  I leer at him and tell him that it’s been plenty enough time and I call my Doctor again and tell his Nurse that I need to come in, yet again, but this time I want him to lance it and take it out.  she says she will have him call me. Enough is enough, I’m over it, and waiting for it to work it’s way out.

That night I am doing my regular routine, I’m soaking it and I am squeezing it, and as I am squeezing it, I am again telling my boyfriend that it’s never going to come out and I’m just going to cover it and forget about it.  And the most amazing thing happened it popped it’s head out to prove me wrong.  I was shocked to say the least, wow there it was, I grabbed it and begin to pull it out and I was shocked again by how long it was, a little more than 1/2 inch long, no wonder it took 4 weeks to work it way out.

In my life I am always looking at the lessons that always seem to be near by if I will give them the attention they so deserve.  This was a big one.

Lessons:

1) Everything will work it’s self out in it’s own time
2) It doesn’t matter if you need it sooner
3) As long as you are taking the action required to aid it’s process, that’s all you can do
4) Thinking negativity may not help the process
5) Having a piece of wood in your foot really hurts
6) And sometimes it’s a good idea to listen to the people that love you

So, take a deep breath, and breathe in “Patience, Understanding, and Unconditional Love for yourself” and know that we are doing the best that we can do.